Case Studies

New Brighton Masterplan

Business Cases / Public Sector Funding
Levelling Up – Towns Fund / Future High Streets / Shared Prosperity Fund
Property Market Analysis
Town Centre Regeneration and Masterplanning

Wirral Metropolitan Borough Council


AspinallVerdi were instructed by Wirral Metropolitan Borough Council as part of a multi-disciplinary team led by BDP. Our role was commercial advisor and our objective was to inform development options for the masterplan area in New Brighton.

New Brighton is located on the north eastern tip of the Wirral Peninsula on Liverpool Bay where the River Mersey meets the Irish Sea. New Brighton was a seaside town with an illustrious past, but it had severely declined.  It has been turned around since 2009 and it is once again a popular destination for leisure and retail trips. This masterplan’s purpose was to build on the success of the past decade and provide a framework that can take it on to the next level.


During this commission the services we provided were:

  • Viability of Key Projects/Options using appraisal
  • The concerns of the viability of the masterplan were identified and potential funding sources were identified
  • Phasing of the key masterplan projects was outlined
  • Land Ownership/Collaboration with third parties and considering strategy for land acquisition
  • A strategy outlined for marketing key opportunities to potential developers, alongside the potential route to market Recommendations for future policy work and delivery of the overall programme were made


AspinallVerdi provided a market report setting the most appropriate town centre uses for New Brighton (in market terms) which was used to support the masterplan vision. As the baseline review was undertaken during the COVID-19 pandemic, market uncertainties had to be considered during this judgement.

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New Brighton Masterplan